|
We have been talking about ways to market your catering business in this series
of articles. We discussed the importance of branding and marketing what your
business is all about, as well as the role that PR can play when it comes to
the food you supply.
For all intents and purposes, catering a charity dinner is the perfect marriage
of both the above components when it comes to a food marketing campaign. Charity
dinners are usually big time events, which draw out some of the most important
philanthropists in any community. Commercial real estate Toronto gurus, Texas
oil tycoons, and other Bill Gates types as well as politicians love to stand
up and be counted at high profile dinners. That means you have an excellent
chance of promoting your services to a high profile clientele all in the name
of a good cause, which will sit well with the rest of the buying public.
The trick is in getting the word out about the services you are providing at
the dinner without being too obvious about it. You will probably be thanked
at some point by the Master of Ceremonies, but you want to make sure that the
people at the dinner remember your company's name. We have a few suggestions.
Place cards subtly. Have you imported some fine wine from California?
Business cards won't look out of place next to those bottles, and have
a greater chance of being read as well. Cards are one of the best ways to make
sure people know about and remember the services you provide.
Go the extra mile. The odds are pretty good that organizers of charity dinners
are involved in several other big events throughout the year. You want to make
sure that your name is uppermost in their minds. It's more than just providing
food; you want them to know you know all the details of your business. That
means knowing where to look for a company offering chair or tent rental. Mississauga
and other communities in southern Ontario have lots of these business, and if
you know where to find them it will take a load off the organizer's mind. They
will remember you with gratitude!
Subtle promotion. You will need to ask the organizer first, but many
times there is the possibility of including the name of your business in the
decor for the event. Sponsors often have promotional material in the form of
posters, wall word art, and so on, and it's something you can use too
as a company necessary for the event.
Charity dinners are the perfect combination of the issues we have discussed
in this series of articles. You have the chance to increase your visibility
while at the same time working at an event with positive PR connotations. There
is no better way to get the word about your services out there!
| 