Food For Business Marketing

In order to truly realize your potential in the catering business, it is important to gain as wide a reputation as possible. Once your name is well known in different circles, there is nothing but growth for your catering business. The trick is in deciding just how to get your name out there and land those prime opportunities.

One way to get your name floating around in the most important circles is to offer catering to specific businesses within your community. Let's take a look at how you can go about offering your services so that both you and the business you are working with benefit.

The first thing to do is to focus on which type of business you would like to work with. This will depend on how that particular business lends itself to the idea of catering. One good example is real estate. You may not want to focus efforts on courting a commercial mortgage broker, simply because beyond staff events there are not many times when commercial property and food combine. Residential real estate, on the other hand, offers several opportunities for caterers. You can offer to serve food at open houses or during real estate fairs. The real estate professionals will be remembered because of the food, and you will be remembered by that business for providing it.

Once you have found a niche, it's time to make your sales pitch. The key here is to be as creative as possible, or find someone who can make a creative pitch for you. You need to bridge the gap between your idea and a potential client's understanding. For example, you may have decided to focus on a slings manufacturer, but they might not see the point. Putting together some hard statistics about the ability of a kiosk to attract clients at an industrial products show with food over those without, and you might have something that turns their heads.

Sometimes, the market you target will naturally lend itself to food business marketing opportunities, in which case all you need to worry about is your own ability to provide. A good market here would be catering to nannies. Toronto is full of homes that employ nannies on a regular schedule, and sometimes nannies don't have preparing meals in their job descriptions. You can present your pitch to recruiting agencies and maybe land a dozen clients in one swoop!

Finally, you want to make sure that your pitch to business is good business in itself. The first rule of good business is making sure you limit your overheads. That means using a reusable plastic container over disposable storage options, washable cutlery, and so on. Remember, we are in a very green age of our culture right now. Whether we are talking cloth diapers or vehicles, people are paying attention to how they are impacting the planet. They will appreciate a business that thinks the same way!